本地化和翻译

全世界的客户都喜欢查看采用其母语的内容。翻译商店的内容可以带来更多的销售额，因为您的国际客户可以更好地了解您的营销、产品详细信息、发货和退货政策。详细了解跨境销售。

您可以从 Shopify 后台启用多种语言，以便为翻译的内容创建单独的 URL。当客户登陆翻译的 URL 时，如果存在翻译，您的商店会自动显示翻译的版本。

备注

除 Shopify Lite 外，每种套餐都为您提供在一家 Shopify 商店中以多达 20 种语言进行销售的选项。

本页相关主题

• 要求

• URL 和 SEO

• 应用中的翻译

• 以多种语言销售的限制

• 面向开发人员的多语言

要求

若要以多种语言进行销售，您需要具备以下内容：

• Basic Shopify 套餐或更高级的套餐。

• 与以多种语言进行销售兼容的模板。Shopify 中的所有免费模板都是兼容的。您可能需要更新模板以使其与以多种语言进行销售兼容。如果您使用第三方模板，则可以联系您的模板开发人员以了解它是否兼容。

• 具有语言选择器的模板。如果您使用的是其他模板或旧版的模板，则可以通过使用 Shopify 开发的 Geolocation 应用来添加语言选择器。

• 兼容的第三方翻译应用，用于翻译您的内容，或按照说明直接将翻译导入 Shopify。

URL 和 SEO

以多种语言进行销售的主要方面是确保客户和搜索引擎能够找到您网站的合适语言版本。发布语言时，系统会为商店中的每个翻译页面创建唯一的 URL。这可以通过将语言代码添加到 URL 来完成。

例如，假设您的主域名为 shop.com。如果您发布两种其他语言：法语（fr）和德语（de），您的商店 URL 将更改为 shop.com/fr 和 shop.com/de。

所有语言中域名的其余部分将保持不变。您还可以使用 Shopify Markets 中的国际域名功能在不同的域名中提供不同的语言。

重要的是，搜索引擎可以使用所有翻译的语言为您的网站编制索引。Shopify 会自动添加 hreflang 标签，并在站点地图中包含所有已发布的语言，这有助于搜索引擎检测商店中的不同语言。

应用中的翻译

如果您使用第三方应用，这些应用默认情况下可能不支持以多种语言进行销售。若要检查应用是否支持多种语言，请与应用的开发人员联系。

以多种语言销售的限制

• 此功能仅支持兼容的第三方翻译应用。

• 无法翻译标签（例如产品标签、文章标签和博客标签）。

• 产品 URL（如 /products/large-white-t-shirt）不会被翻译，并且会以创建它们的语言保留，即使客户使用其他已发布的语言查看该网站也是如此。

• 使用 Shopify Markets 时，您的模板的主要语言不能是区域细分语言。例如，您不应将主要语言更改为 English (United States)，而应为 English。

面向开发人员的多语言

为了帮助 Shopify 合作伙伴提供完全的多语言体验和本地化应用工作流，Shopify 推出了一套新的平台功能，用于以多种语言进行销售。

Shopify商户官网原文详情：

Localization and translation

Customers all over the world enjoy viewing content in their native language. Translating your store's content can lead to more sales because your international customers can better understand your marketing, product details, shipping, and return policies. Learn more about selling cross-border.

You can enable multiple languages from your Shopify admin to create separate URLs for your translated content. When customers land on a translated URL, your store automatically shows the translated version if translations exist.

Note

Except for Shopify Lite, each plan gives you the option to sell in up to 20 languages from a single Shopify store.

On this page

• Requirements

• URLs and SEO

• Translations in apps

• Limitations of selling in multiple languages

• Multi-language for developers

Requirements

To sell in multiple languages, you need to have the following:

• The Basic Shopify plan or higher.

• A theme that's compatible with selling in multiple languages. All the free themes from Shopify are compatible. You might need to update your theme for it to be compatible with selling in multiple languages. If you're using a third-party theme, then you can contact your theme developers to check if it's compatible.

• A theme that has a language selector. If you're using another theme or an older version of the theme, then you can add a language selector using the Geolocation app by Shopify.

• A compatible third-party translation app to translate your content, or follow the instructions to import your translations directly into Shopify.

URLs and SEO

A major aspect of selling in multiple languages is making sure that customers and search engines can find the right language version of your site. When you publish a language, unique URLs are created for each translated page in your store. This is done by adding the language code to the URLs.

For example, suppose your primary domain is shop.com. If you publish two additional languages, French (fr) and German (de), then your store URLs will change to shop.com/fr and shop.com/de.

The rest of the domain remains the same in all languages. You can also have different languages available on different domains by using the international domains feature in Shopify Markets.

It's important that search engines can index your site in all the translated languages. Shopify automatically adds hreflang tags, and includes all published languages in sitemaps, which help search engines detect the different languages on your store.

Translations in apps

If you use third-party apps, then it is possible that those apps don’t support selling in multiple languages by default. To check if an app supports multiple languages, contact the app's developer.

Limitations of selling in multiple languages

• Only compatible third-party translation apps are supported by this feature.

• Tags (such as product tags, article tags, and blog tags) can't be translated.

• Product URLs, such as /products/large-white-t-shirt, aren't translated and remain in the language that they were created in, even when a customer is viewing the site in another published language.

• Your theme's primary language cannot be a regional variant when using Shopify Markets. For example, you should not change your primary language to English (United States). It should be English.

Multi-language for developers

To help Shopify partners offer a fully multi-language experience and localize app workflows, Shopify is launching a set of new platform capabilities for selling in multiple languages.

文章内容来源：Shopify商户官方网站