• 尊时凯龙

    亚马逊giveaway设置方法

    2019/08/30

    跨境平台

    关于giveaway中设置促销的相关步骤和指导如下:

    1.打开卖家后台进入giveaway设置界面

    2.把页面拉到Offer a discount to entrants部分,点击Yes,且在下方的方框输入已经设置好的促销的promotion ID

    3.对应促销的设置流程如下:

    Step 1: Conditions

    a) Select ‘Entire Catalog’ option under Purchased Items drop-down list.

    b) Enter percentage discount between 10% and 40% for the promotion in the ‘Buyer gets - Percent off’ section.

    c) Select ‘Qualifying item’ in Applies to drop-down list.

    d) Enter giveaway prize ASIN as one of the qualifying items.

    Step 2: Scheduling - Select the end date at least two days after your giveaway campaign is scheduled to end (9 days from now).

    Step 3: Additional Options

    a) Choose Single-use option for Claim Code.

    b) Uncheck 'One redemption per customer' option

    Click the Review button and then click Submit on the next page. Note that it takes about 4 hours for the promotion to be activated.


    4.giveaway的discount to entrants促销设置需要注意以下几点:

    (1)该促销是针对参加giveaway但是未获奖的参与者有效

    (2)设置好的促销的折扣需要在10%到40%之间,且在接下来的9天内都要是active 的状态

    (3)促销需要选择Single-use的促销码

    参考页面:http://www.amazon.com/b/?_encoding=UTF8&node=11715260011

    此外,对于添加到giveaway的促销,除了保证后台是active之外,还需要保证促销的截止时间必须是晚于giveaway的截止时间,即卖家的促销时间必须包含giveaway的整个时间,即整个giveaway持续的时候,促销必须是正常有效的,故active的促销并且起止时间需要包含giveaway的起止时间。

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